By Antwan Richardson
7 Things You Can Do RIGHT NOW with a Fully-Automated System to Improve Your Customer Service:
1. Get contact info right the first time.
There’s nothing more frustrating to a registrant than when an event organizer gets their information wrong. Each instance in your process where you manually enter or transfer data poses a risk for making errors. Using an automated system, which has everything built-in (online registration, accounting, badge printing), eliminates all data entry and data transferring issues.
2. Be sure that payment information is correct.
When a registrant thinks they are registered because they gave you their information and credit card number; then finds out a week or two later their charge did not go through; stress is created. You can automatically processes credit card transactions in real-time; so there is no miscommunication.
3. Send impeccable follow-ups.
Registrants like to know that everything is being properly handled with their registration and your event. When they don’t hear from you after they register, they get worried. Automatically send confirmation and reminder emails with a personalized touch. 4. Keep track of numbers daily.
Events can go wrong when an event organizer doesn’t know the details of their event numbers on a daily basis. Real-time awareness of lack of demand or hyper-demand for different aspects of your events, allows sufficient time to make alternate preparations. Automated online systems make it easy to tally registrant data on a daily basis.
5.Organize your information.
If you are managing your events with multiple spreadsheets or systems, you know it can be difficult to stay organized. If information gets lost or falls through a crack, it eventually becomes a dissatisfied attendee. Avoid unhappy customers by using a fully-integrated system… it should have all of the systems built-in: registrant preferences, accounting, badge printing and reporting.
6. Automate the waitlisting process.
Registrants don’t mind things being sold-out when there is a well-communicated waitlisting process in place. A good registration system automatically provides a waitlist for registrants then notifies them the instant a spot opens up. If they accept the open spot, then their payment is automatically collected as well.
7. Eliminate frustrations with early-bird specials and discounts
Registrants love to ask if they can get early-bird specials and discounts for which they know they do not qualify. They hate to hear “no” and you hate to say it. A fully-automated system qualifies everyone for the appropriate discounts, so you don’t need to.
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The Advantages of Incorporating
By Antwan Richardson
Entrepreneurs embark on costly business ventures without first looking into the form of business that would be most suitable for them given their business experience and financial capability. Deciding on what legal form your venture is going to take will spell the difference when you experience difficulty in your business later on.
A businessman can choose from different business forms including sole or single proprietorship, partnership or a corporation. Each of these legal forms has their own advantages and disadvantages and a businessman should be well aware of their implications on his business venture.
Sole proprietorship is the easiest business venture to put up because you only have yourself to disagree with. This means you can go ahead with whatever plans you have and you can implement them anytime. It means that when your venture succeeds then you will reap all the financial rewards of your business. The sad fact is that this can also be a disadvantage since it can also mean that you will shoulder all the losses if the business fails.
A partnership will do well for business ventures that require more capital and more skills and expertise. You and your partner can concentrate on the different aspects of the business depending on your skills and talents. A partnership form of business means both you and your partner get to share your financial earnings and losses. However, there could be a problem if the business acquires debts because your creditors can run even after your personal money and not just after the capital infused into the business.
The most ideal, although complicated, type of doing business is the corporation. Incorporating your business would mean bringing in other people to the business. This would mean no decision can be reached without the agreement of the majority of the Board of Directors. The good thing about a corporation is the availability of vast financial resources for the business.
A corporation is a distinct legal entity from its incorporators and shareholders so that in case the business incurs debts, the share or stockholders will only answer for the debts depending on the shares they have in the corporation. This is called the theory of limited liability. The creditors will no longer have any right to seek payment from the personal finances of the stockholders.
A business can start as a sole proprietorship but the owner can chose to incorporate the business later as it grows. True, there are more documentation requirements for incorporating a business but the advantages of incorporating a business far outweigh the disadvantages.
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Beware of Brand Squatters
By Antwan Richardson
Trademark experts strongly emphasized the responsibility of American businesses to register immediately their names in China in order to avoid becoming the preys of brand squatters. They said that U.S companies, regardless whether they have future plans for expansion in the Asian country or none, need to enlist their names as quickly as possible. This action is necessary in order for them to avoid losing their business name for other local industries in mainland China.
Stephen Baker who works at Baker & Rannells as a trademark lawyer, stated that international brand name squatting is very similar to domain name squatting. The attorney added that cases of name squatting in the internet have increased as with the growing fame of the web and online businesses. He noted that businesses that did not immediately register the name of their company as their web address usually found out that another online industry was also sharing the same trademark with them. Surprisingly, some of these brand squatters even successfully obtained a huge amount of cash from individuals or big time companies that sought to maintain and fully own their web domain name.
Baker commented that trademark squatting works in similar manner. There are opportunists who think that they could earn plenty of cash by using and registering the brands of popular and successful international or U.S businesses in their own country. China is particularly cited as a place where numerous cases of business name squatting takes place.
In fact, the lawyer mentioned that his law firm currently handles several cases of brand name piracy most of which relate to China. At present, his law firm is involved in a cancellation case wherein a Chinese business attempted to enlist a name that pertained to a liquor company that is popular both in the United States and Europe. The attorney said that the alcohol industry’s U.K branch went to China in order to enlist the business. But the company was surprised to discover that a local business had already registered a similar trademark.
In order to avoid cases of trademark squatting, which can result to huge losses, large industries in the U.S are advised to quickly file their company brand especially in the regions where cases of business name squatting are prevalent. Owen Smigelski, another trademark legal counsel, commented that in the past few years, their cases of trademark squatting increased and most of which are connected with Asian nations in the southeast region. He commented that while the litigation procedures could amount to thousands of U.S dollars, it only costs barely $1,000 to enlist a brand name.
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